I want to inspire people to bring more flavor & excitement to the food in their life… and to do it with horseradish. After all, it’s ridiculously healthy, and there’s no reason the thought of it – or the taste of it – can’t bring an expression of utter delight to someone’s face. Delicious horseradish is an oxymoron; delicious ISH is not. ISH transforms the ordinary into the extraordinary… bringing deliciousness to, on, under, in, and with, everything – even a finger.